LOGO & BRAND DESIGN FOR BETH FARRIS 

Beth is a Business Clarity Mentor who empowers new, service-based solopreneurs to get clear on their vision, brand, message, niche, packages, and pricing. Being a fan of her work, I was truly honored to help her doing her rebrand.

The project started with a brand discovery questionnaire and the creation of an inspiration board. After exchanging ideas to better understand her desires, we created a mood board that visually expressed the direction we were going to move on.

The next step was the concept creation. It was developed having in mind the goal of bringing a personal touch to the new brand identity, without over do it. As well as adding elements to translate the brand’s key aspects.

The visual result was inspired in the world’s folks arts. Such as tiles, embroidery, patchwork and mandalas. Those components were then combined with a typography and color scheme that reinforces the re-branding goals. The main icon – a mandala – represents clarity, Beth’s #1 rant.

To complete the brand Id, I created a horizontal option, plus patterns, and four icons to use as a watermark.

Beth was content with the outcome. Here’s what she said:

“I knew it was time to get professional help with my visual brand identity and I’m so glad I choose Pamela to help me! She’s both highly creative and strategic, so she takes the time to get to know you, your business, and what you need your visual brand to communicate. She really listened to my ideas and concerns. The result is a beautiful and smart visual identity package that feels perfectly aligned with my brand personality and what I want to be known for. Thank you so much Pamela!!”

If you’re looking for a stand-out design for your brand please get in touch. I take on a very limited number of projects each month.