About Me

An Empath HSP passionate about learning, creating, and all living beings. 

Hi there, I’m Pamela!

I was a couple of months into my business journey and the excitement and novelty of being able to finally pursue my dream had rapidly turned into frustration when I was convinced that I had to accept every client that was sent my way.

As an empath HSP, I crave true connection and being aligned with my client’s purpose, in order to get deeply involved with the projects and proudly deliver the best results.

How could I say to a lead “Your bikinis brand is promising, but I’d rather focus my energy and time working with people who are building a meaningful business”?

I had to shift my mindset from “every client is a client” into – I want to attract clients whose I have shared values and support them in achieving their mission.

To ensure this shift, I turned into a holistic brand designer who digs deep into my clients’ “Why” to only then start creating visual concepts.

When I shifted I was able to find out how I can effectively support my customers to visually express and fulfill their purpose.

When I achieved that outcome, I felt I was finally serving my true purpose to create a better world by being there for my dream clients assisting them through this journey of creating a soulful business.

I went from frustrated and second-guessing my decisions to aligning my passion and purpose to be able to only work with like-minded souls.

My Approach & Mission

I know we all have a mission in this world and, one way or another, our mission boils down to make the world around us a better place. There are many ways in which we can do that. But being an entrepreneur is most certainly one of the the hardest. If you’re here, you know what I’m talking about. 

I believe that there is a way to make this journey easier and more rewardful: That’s by finding a finding ways to combine your passion with your purpose. But for that, we need first to understand what our purpose is.

Knowing the importance of this, I made it my mission: Supporting female entrepreneurs to create an intentional brand that is aligned with your soul-calling so that you can authentically connect with your dream clients. 

My Experience

  • I started working as a graphic designer since my first year of school in 2012. But it was only when I moved to the Netherlands in 2017 that I decided to put my artistic qualities into play. Since then I’ve growing and combining my skills as a calligrapher and illustrator into my work as a designer and specialized myself as a holistic brand designer. 

My Education

  • I’ve been using creative expression since I can remember. But only put the pieces together and decided to get a diploma in Communication much later. When I understood that it was possible to make a living out of my passion. 

I Work With Purpose-driven/seekers Female entrepreneurs

"She's compassionate, insightful and marketing savvy, which is, in my opinion, the perfect combination for a creative."


"She takes the time to get to know you, your business, and what you need your visual brand to communicate. She really listened to my ideas and concerns."

Beth Farris

"Thinking back how it is to have you involved and the gifts you put in service of your business partners, it's pure magic."

Halima Neffakh

Let’s find out how to align your Passion & Purpose